Once again, CERSAIE has been the stage where ceramics become architecture, design, and emotion. At WOW TILES, we would like to sincerely thank everyone who visited our stand and shared with us their time, interest, and enthusiasm.
For this edition, we wanted to invite you to experience a very special concept: “behind the scenes” — a backstage-inspired space where the creative process, inspiration, and ideas that bring our collections to life were revealed. A place where ceramics went beyond being just a material to become a true experience.
In this space, we introduced our latest launches, six collections that reflect the diversity of our work and our ongoing search for new forms of expression:
Terre, the duality between the purity of matte clay and the vibrant shine of the crystalline glazes.
Sabil, a collection where ceramics meet nature, preserving the imprint of time.
Nouvelle, a contemporary homage to timeless elegance.
Micare, glazed surfaces that come alive through mica and its subtle reflections.
Vestige, eroded marbles that tell the story of wear and the passage of time.
Reef, a reimagined lattice that transforms tradition into endless compositional possibilities.



We also wanted to ensure that this experience could be shared beyond Bologna. That’s why we’ve prepared a video recap and a 360º virtual tour, so you can revisit every detail of our stand or discover it if you couldn’t be there in person.