(Thank you for visiting WOW Design at Cersaie 2026. It was a pleasure to welcome you to our stand in Bologna, introduce our latest proposals and share a new chapter in our exploration of ceramics.
Every visit brought a different perspective. To everyone who stopped to discover a collection, explore a detail or talk to our team: thank you for your time, your curiosity and your interest. You helped make our space a place of exchange, where new ideas could begin to take shape.
REORIGIN: a new starting point
Our presence at Cersaie was shaped by REORIGIN, a concept that places ceramic at the beginning of the creative process. Instead of approaching it only as a finish applied to an existing space, we explored what happens when the material itself becomes the starting point for imagining that space.
Ceramic is the origin.
What comes next is not what you expect.
That idea took the form of temporary architecture: a sequence of openings, screens and compositions that invited visitors to move through the stand and discover changing perspectives. From the circular forms that framed the entrance to the smaller gestures within each setting, the space encouraged a closer look at how ceramic can shape light, create depth and connect different areas.
The concept also considered the life of the stand beyond the fair, favouring recyclable materials and structures with a lower environmental impact. REORIGIN brought together this approach to building with a broader ambition: to reconsider the relationship between ceramic, design and the spaces we inhabit.
Beyond the surface
The proposals presented at Cersaie extended this exploration in different directions. FUNCtile introduced everyday functions into the ceramic wall through elements such as shelves and hooks. Echo / Pizzicato explored recovered matter and new architectural possibilities, opening a conversation about material reuse and acoustic comfort. WOW Home brought ceramic into furniture, with tables that can be configured through different combinations of surfaces.
Alongside these proposals, collections including Seventies, Tao, Terra Ignota and Salinas offered distinct interpretations of ceramic expression: from the depth of glossy glazes and the subtle rhythm of texture to modular compositions and surfaces inspired by mineral landscapes. Together, they gave visitors different ways to imagine the material within their own projects.
Revisit WOW at Cersaie
The fair has come to an end, but there is still more to discover. Our short recap captures a glimpse of the stand and the atmosphere of this edition. Watch it below and return to some of the spaces and details that defined WOW at Cersaie 2026.
Step inside with the 360° tour
Explore the stand at your own pace, move between its spaces and take another look at the collections and compositions that caught your attention.
Explore the stand in 360° →The next idea starts here
Thank you for being part of this edition and for sharing the experience with us. We look forward to seeing how these encounters and discoveries continue into new projects.
If you would like to know more about our proposals or discuss a project with our team, get in touch through our website.